| Epoque Hotels Selects Carolyn Izzo Integrated Communications as 2008 ...
MIAMI, Jan. 16 /PRNewswire/ -- Epoque Hotels announced today that they have selected New York-based Carolyn Izzo Integrated Communications (CIIC) as their public relations agency of record. This alliance was formed to better acquaint travel enthusiasts with Epoque Hotels' international collection of luxury boutique hotels. Epoque Hotels is a collection of 300 boutique hotels located in over 100 fabulous destinations worldwide. Ahead of their time in both design and amenities, Epoque Hotels offers two collections of properties, the Avant-garde line and the Epoque Classic line. Selected for their character, individuality and ability to best serve the unique needs and epicurean taste of the truly experienced traveler, each Epoque Hotel compliments the ambiance and characteristics of its location.
Brandware Public Relations Signs Robb Report Parent CurtCo Media
LOS ANGELES, Jan. 17 /PRNewswire/ -- Brandware Public Relations, an independently owned public relations boutique specializing in the automotive, powersports and enthusiast product categories, has been retained by Malibu, Calif.-based CurtCo Media (www.curtco.com) to handle its family of publications targeted to the world's most affluent readers. In its new capacity, Brandware will partner with CurtCo to develop new media opportunities for titles such as luxury lifestyle authority Robb Report, megayacht monthly ShowBoats International, and Art & Antiques, one of the publishing industry's most influential titles targeted to the affluent collector. In addition, Brandware will continue to build awareness for Robb Report's all-new global website, www.robbreport.com. Brandware's West Coast office in Agoura Hills, Calif.
Sean 'Diddy' Combs Forms Groundbreaking Strategic Alliance With World ...
Diageo, the world's leading, spirits, wine and beer company, today announced a groundbreaking strategic alliance between Sean "Diddy" Combs and Ciroc vodka. Under the terms of the deal, Combs and Sean Combs Enterprises will take the lead on all brand management decisions for Ciroc, while sharing in the future profits of the growth of the brand. This exclusive US multi-year collaboration, which calls for a 50/50 profit split, is a first for the spirits industry and could be worth more than $100 million for Combs.
"Sean Combs has a proven track record of developing high-end brands and we expect his alliance with Ciroc to follow suit," said Debra Kelly-Ennis, Chief Marketing Officer, Diageo North America. "We are confident that Sean and his team are the right partners to further enhance the luxury profile of Ciroc."
As part of the new alliance, Combs will take the lead on brand management decisions, including marketing, advertising, public relations, product placement and events.
Helmet use on the rise in rodeo
I'm surprised that they haven't gone that route," said Dr. Mark A. Brandenburg, vice chairman of the Department of Emergency Medicine at the University of Oklahoma in Tulsa. Among the best-known riders to don the helmets are B.J. Schumacher, the Professional Rodeo Cowboys Association's 2006 world bull-riding champion, and J.B. Mauney, the Professional Bull Riders' 2006 rookie of the year. Still, more than half of bull riders have resisted. And they say it isn't about preserving the tough image of the Stetson-wearing cowboy. Some riders complain the helmets are heavy, block their vision or prevent only superficial injuries. A few fear helmets might even boost injury risks by giving riders a false sense of security. "I'm sure it could save on some dental bills, but I don't think it would feel right," said Luke Haught, 23, of Weatherford, Texas, who won a recent PRCA bull-riding event in Fort Worth.
Futurepedia: 'NFL on Ice' cracks apart
Despite the NFL's reliance on Super Bowls played in warm-weather sites and the number of teams that play their home games in domes, cold-weather football became highly in vogue for a period peaking in 2009. Lambeau Field, Foxborough, Buffalo, Seattle, Pittsburgh -- these were just a few cold-weather locations that pushed a home-field advantage in the face of the unwelcoming elements. Even the Indianapolis Colts, which for two decades tried to parlay a "dome field advantage" in the RCA Dome, in 2008 opened Lucas Oil Stadium, an outdoors venue with a retractable roof. (A Peyton Manning commercial where he swam naked in a vat of Lucas Oil never aired.) NFL executives became so thrilled at fan response for frosty games that they invented "NFL on Ice" -- a strategic alliance with the world of figure skating to reenact famous NFL games.
New fire chief works behind the scenes
Tuesday's check-receiving ceremony was just one more mundane function that public officials the world over are duty-bound to attend.But Fire Chief Don Huber was taking it all in in his usual mild-mannered way.Huber stood in one place near the edge of the fire station's engine room and mostly listened to those who approached him to introduce themselves, talk about some issue or just make small talk — in many ways, just one face among many at the ceremony.The contrast couldn't have been more different from Gary Scott — Huber's predecessor who's now in prison awaiting trial on federal sex charges. Scott was the center of whatever room he was in and would undoubtedly have been making the rounds and pumping hands like any good politician.When it came time for Huber to talk, he began by thanking the Fire Department's benefactor in the same unassuming way that he's presented himself to the community since he applied for the job last fall.After just a few sentences, though, his comments shifted to proposals coming before the Legislature, leaving behind the ostensible reason for the gathering with nary a change in his demeanor.In just a few words, Huber had artfully redirected the focus from a onetime hand-over of a few thousand dollars to more serious long-term proposals that he thinks could save his firefighters' lives.
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