Fitness Public Relations

 

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18.5 million saw Sarah Harding ads

The Foundation for Chiropractic Progress (F4CP) has issued a report card on its work for 2006. Its accomplishments include reaching more than 18.5 million subscribers to major publications with a positive public-relations campaign; the development of a board of directors and an advisory committee representing a cross-section of the chiropractic industry; and major financial support from chiropractic suppliers, associations, schools, and organizations.

• Public relations and advertising. The Foundation engaged the services of CPR Communications. Since July, the agency placed ads featuring F4CP spokesperson Sarah Harding, Ms. Fitness USA 2006, appeared in Sports Illustrated, Newsweek, U.S. News, Business Week, New York Times, and the Health Magazine and reached more than 18.5 million subscribers.


Welcome to the Freak Show, a.k.a. Super Bowl Media Day

It starts on my way through the security checkpoint at University of Phoenix Stadium, where, after clearing the metal detector and reclaiming a set of rental-car keys, a handful of loose change and a cell phone, I have my first encounter with a vision in white (and red, if you make it down to the towering pumps).

I gaze upon the veil flowing down her bare neck, the strapless, thigh-high wedding dress that must have come from the Britney Spears Collection, the garters holding up her lacy stockings. Clearly, she's got matrimony on her mind and a bunch of wealthy bachelors — potential husbands all — waiting on the stadium floor.

Her main targets are Tom Brady and Eli Manning. She'll take the other Manning (you remember Peyton, last year's Super Bowl MVP?), though someone must have forgotten to tell her that players who already lost in the playoffs aren't likely to be here.


A patch of artistic glass pumpkins

South Bay pumpkineer Doug Brown got his start in glass blowing in the 1970s when he worked for the electronics industry, "back when Silicon Valley was making chips." He said glass pumpkins are popular because there's "that Cinderella thing." He finds the infinite variation of stems intriguing and points out that glass pumpkins are affordable original art that can be on the counter all year long.

"Every artist's take is different," Brown said. "For most of us, it gives us a chance to work in color. Many times we'll put multiple layers of glass, like watercolors, to create a look."

If the weather is good, Brown said, he'll be bringing his mobile glass studio to demonstrate the art.

Although Tepperman originally thought they'd be lucky to have 1,000 pumpkins, she's now expecting the artists to bring between 2,000 and 2,500.


MWW Group Promotes Tom Biro Vice President of Digital Media

EAST RUTHERFORD, N.J., Nov. 6 /PRNewswire/ -- MWW Group (www.mww.com), one of the nation's top ten public relations firms, today announced the promotion of Tom Biro to vice president of Digital Media. Biro has more than 10 years of experience in creating innovative social and digital media programs for clients across many industries.

In this role, Tom will expand his leadership role as head of MWW Group's DialogueMedia team and continue to guide clients on the newest and most effective ways to reach their audiences on via the Internet. Since joining MWW Group in August 2005, Biro helped create the top digital media practice in the public relations industry. Creating breakthrough programs and innovative use of technology, Biro has advised clients on many strategies and tactics, ranging from search engine optimization and weblogs to wikis, social networks, online gaming and podcasts.


The Billary Road to Republican Victory

Amazingly, neither party seems to fully recognize the contours of the road map. In the Democrats' case, the full-throttle emergence of Billary, the joint Clinton candidacy, is measured mainly within the narrow confines of the short-term horse race: Do Bill Clinton's red-faced eruptions and fact-challenged rants enhance or diminish his wife as a woman and a candidate?

Absent from this debate is any sober recognition that a Hillary Clinton nomination, if it happens, will send the Democrats into the general election with a new and huge peril that may well dwarf the current wars over race, gender and who said what about Ronald Reagan.

What has gone unspoken is this: Up until this moment, Hillary has successfully deflected rough questions about Bill by saying, "I'm running on my own" or, as she snapped at Barack Obama in the last debate, "Well, I'm here; he's not." This sleight of hand became officially inoperative once her husband became a co-candidate, even to the point of taking over entirely when she vacated South Carolina last week.


979 homes eyed for former Bair Chase

Developers hope to build nearly 1,000 homes on the former Bair Chase property between Glenwood Springs and Carbondale.

While that's a lot of houses, it's less than zoning allows for the 282-acre parcel and will help address the area's housing shortage, said

Rocky Shepard, project manager for Related WestPac, the property's new owner.

Related WestPac expects to submit its plans to Garfield County in November. The proposal, to be called Cattle Creek Crossing, entails 979 housing units.

Sanders Ranch, a previous proposal for the property, had called for 500 homes, 700,000 square feet of commercial development and a golf course. More recently, as Bair Chase, it was to have been a golf course community consisting of 230 homes.

The property ended up being bought by the lending bank in foreclosure before WestPac Investments LLC and Related Cos.



 

 

 

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